This is an attempt to capture some of my thinking about marketing technology products.
Since I believe that marketing, at it’s core, is about organizing the dialog to drive business, I’ve structured the topics from A to Z and plan to post commentary on:
a. Advertising and AIDA
b. Branding and your business model
c. Category creation
d. Direct marketing
e. Events
f. Functions & roles
g. Growth strategies
h. Hiring
i. Investor relations
j. Jiggles–naming
k. ‘Kill something, eat it’
l. Lead generation
m. Measurement
n. News
o. Objections
p. Pricing, Positioning, Partnering
q. Qualifying Questions?
r. ROI
s. Sales cycles
t. Technical marketing vs. product marketing vs. solutions vs. corporate……
u. uSocial?
v. Value selling with vertical marketing
w. Writing
x. CXOs: connecting with them?
y. Yourself
z. Zagger brand: challenger strategies
The posts are meant to spur thinking more than to be prescriptive. I’ve also sprinkled in some of the axioms which guide my work and thinking. Warning: we each have a different sense of humor, and I have mine 😉